How To Market Your Racing Career To A Corporate Sponsor

Have you ever tried to promote a sponsor for your sports career?  Sports Marketing is a very competitive field.  Professional public relations firms charge thousands of dollars to conduct a  formal sports marketing campaign.  And there are no guarantees! 

You can save a lot of time and money by doing the same PR work yourself.  Using the exact same promotional strategies and marketing techniques to secure your own sponsorship. 

Preparation and presentation makes all the difference.  Like they always say, "you only get one chance to make a good first impression," and in today's competitive marketplace it better be a memorable impression, and one that sparks new ideas for corporate advertising. 

How you make your approach; how you present yourself and your ideas to the advertising executives, can mean the difference between a million dollar sponsorship or just another one that's been rejected.  Building their trust in you, showcasing your talent and your marketable image, then following through with all the right documentation, you CAN seal the deal.   

The "Sponsor Search" publication starts by showing you how to build your business image.  It gives you a sample budget worksheet, so that you can determine exactly how much sponsorship you need.  From there, it explains the demographic effects on a sport and how to use that information in your presentation.  "Sponsor Search" recommends corporate contact strategies to assist you in getting past a secretarial screening.  It teaches what to include in a marketing kit, aka media kit, and how to follow up with a formal presentation request. 

One of the top features of the "Sponsor Search" publication is the sample marketing proposal.  This is your sales piece.  It explains what to include in a proposal that addresses any legal concerns a corporate advertiser might have.  And lastly, a sample formal sponsor contract.  

"Sponsor Search" is written for motor sports enthusiasts, but can be used in any type of sport that requires competitor sponsorship.  Written by Shari Minter, a successful NASCAR competitor in the 90's.  Shari started with nothing but a dream.  She gained the support of a car owner, a crew chief and one crewman.  From there, she eventually secured a primary sponsor for her efforts.  Before her racing career ended, she owned 2 cars, a hauler and enclosed transporter, and had a full-time team. 

This publication has sold for as much as $49.95 in print, and has been used successfully in all forms of racing competition including NASCAR, ARCA, Hooters Pro Cup, ASA, CART, and many go-kart associations.  Everything you need to conduct your own sponsor campaign is described in detail.  All you need to do is modify the documentation to fit your particular needs.  It takes the guess work out of how to find a sponsor. 

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